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What is The Difference Between Hype And A Scam?
Category: HOME BUSINESS
Are you looking to start your own Internet business? Are you thinking of starting with something ready-made? I want you to imagine you’re looking through the newspaper in the advertisement’s column. And you come across an ad that says, “Profitable Business Ready To Go”. It explains that it is a very profitable franchise in ice cream.
You decide that this is just the business for you. You find out later on, that it is an almost new Ice cream van, it comes very well stocked, and is in a very warm climate. But now you find that the area that you are restricted to is the Sahara Desert. It certainly is a warm climate, but no one lives there. So now you have a very well stocked business, but not customers. So really, you have no business.
Does this sound familiar? Have you bought ready-made websites with lots of products, and been told that you will make a profit within 24 hours? Well, you went ahead and bought the product set up the new site and fixed up the payment buttons. What happened next? A big fat nothing!
Your new business is just like that ice cream van. It is beautiful and new and very well stocked, but you have no customers.
When you bought the business. You were told you could be making money within 24 hours. This was hype.
Is there a difference between hype and being scammed? There is a similarity in that both hype and scams are designed to get money off you. But there is a difference. Hype is not a total untruth. Hype is stretching the truth to make something appear better than it really is.
There is a difference, though. In a scam the scammer uses totally dis-honest means to get your money. The scam is much like a con in that it poses to be something it is not. Like me you have probably received e-mails from people claiming to be PayPal who want you to fill in your details. They want this information so that they can use your PayPal account, fraudulently. You end up out of pocket with nothing to show for it.
Hype, on the other hand offers you a legitimate product, but it over states the truth. Any product on the Internet that promises you instant success is hype. If you want to start a business on the Internet there is no such thing as instant profits. Anyone that promises you other wise is stretching the truth.
Whether you want to build a business online or off-line, it will take time. You need to build customer trust. They need to believe that you will be there for the long haul. Most important, you need to build a customer base.
On the Internet, your new website is much like that ice cream van in the middle of the Sahara Desert. You have no customers. You don’t even have people browsing. You need to draw traffic to your new site. This is not something that happens over night. This is a long slow process that takes a lot of work.
To get traffic to your site is really another subject. I will explain this in another article.
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