« 3 Ways to Profit From Affiliate Marketing Sales Work from home to make money online »
Unique Content - The key To Article Marketing
Category: Affiliate Marketing
If you happen to be completely new to running an internet business, then you should already have heard the term article marketing. Article marketing is a way that the regular Joes like you and I can get a foothold in niche markets. You are through this form of marketing able to target interested visitors and then turn them into motivated buyers.
Article marketing is without a doubt one of the most powerful ways to promote your website. If done properly it is a highly effective way to gain targeted traffic and build backlinks. Using short, informative articles to promote a site may seem a like a lot of effort, but the return on investment can be phenomenal. So how does article marketing work?
For a start it cost little or not to write an article and then submit it to various article directories or even to other websites. Then in turn a directory or website will publish the article you have written on them. The affect is that the rankings for your site on search engines will begin to rise because of all the backlinks which have been created because other sites are now using your content.
Article marketing is very viral and just one article if it has been written well and contains the appropriate keywords for targeting specific visitors can generate plenty of links. All of the links then come back to your site or to another page you have designated as being the landing one.
Through your article marketing you as a new website owner or author can develop a reputation in your niche market of being an authority on it. A person who comes across one your articles in an article directory and remains interested so that they click on the link provided and visit your site, provides you now with the opportunity to build a more lasting relationship with that person. The next step then is to cultivate that relationship further by offering them more relevant content which will address certain questions or problems that they may have.
Sometimes you may hear from others that article marketing is not longer effective or that by submitting your article to numerous article directories only results in duplicate content, and which may put your site at risk of being de-indexed by search engines.
Putting aside any arguments for or against duplicate content for the moment, article marketing is every bit as effective as any traffic or promotional tactic touted these days. Various promotional strategies will come and go, but the strength of article marketing lies in the fact that the World Wide Web is built upon and needs fresh, relevant content continuously.
By creating content in the form of articles you will start to attract a steady stream of visitors to your site. Everyday millions of people go online looking for answers. With your articles you can place yourself in a strong position to provide the answers to their questions and convert the traffic into sales.
Article marketing today remains the one free or almost free way of being able to promote your website or product. It is the best way of being able to bring targeted traffic to you, as long as you are willing to work at it and produce consistent good quality articles over the long term.
Through writing articles which are informative and where well researched keywords have been used you will gain more exposure and your rankings in search engines will increase. But, if you just submit the same article to hundreds of article repositories or niche websites over and over again this will actually will reduce the effectiveness of your article marketing.
In order to succeed with your article marketing you need to submit only unique versions of the articles you produce to a various websites and directories. Although this may seem somewhat daunting the results are amazing and it will be worth all the effort in the end. The risks of duplicate content are gone along with the risks of your site or product slipping in the search engine rankings. But whilst what constitutes being duplicate content is still one of the hot subjects of debate online, many of the more experienced webmasters are happy if each article they produce is different by not more than 30%.
Of course, the greater the difference between versions, the better, but keep in mind that the top search engines spiders review a webpage in its entirety and take other elements of the page into consideration. Even a seemingly small 30% change can be quite sufficient to avoid being “sandboxed”.
Submitting unique versions of any articles you write is the best way when it comes to article marketing. Not only will you be getting more targeted traffic to your website, but the boost in your sites search engine rankings also tends to last for longer because of the backlinks built through you marketing articles which are unique.
Get Full Access to This Resource by Becoming a Member
|
|
