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Tips For Designing Your Website

Category: HOME BUSINESS

by Lucas Heijn

When you come across the headquarters of an off-line company, what you see gives you an impression of the company, good or bad. Your website is just the same. This makes it very important to practice good design principals. Your website need to reach the maximum number of people so that you can make the most sales possible.

Navigation.

It is very important that you give clear direction on how to navigate your site. It should be uncluttered and concise so that visitors know how to get around your site. If a visitor is confused about how to get around your site they will leave it and go somewhere else.

Visitors come to your site, because they’re interested in the content. Let’s say you have a large number of articles or downloads available on your site, you need to make it simple for your visitor to find what he is looking for. You may do this by providing an SQL driven data base search, or just a simple index. By providing one of these features you have made it simple for your visitor to to be able to find the content they were looking for.

Once we have the visitor to our site, it is important to keep them there. They will only stay if they can work out how they can get to the content they want. if they can’t work out how to navigate the site, they will leave. I would recommend that you stay away from complicated flash-based navigation and drop-down menus.

If your site has many pages and your visitors become deeply engrossed in surfing your site, you will need to make sure that they know where they are and how to get back to the main page. It is important not to create confusion with visitors. Confusion means abandon ship!

A few more pointers that may help.

#1 Do not use splash pages.

On some websites the first page you come to is a pretty page that welcomes you to the site and may also have something like “click here to enter”. This is a splash page. It serves no real purpose other than to be pretty as often they are highly graphical pages. The reason to avoid splash pages is to give your visitor no reason to click the back button.

#2 Banner ads don’t work. be careful not to waste too much space on them

Even the newest people using the Internet have trained themselves to ignore banner advertisements. This means you would be wasting valuable Web real-estate in using banners. It is far better to provide valuable content and weave relevant affiliate links into your content. This will lead your visitors to feel they want to buy instead of being pushed to buy.

#3 don’t use audio on your site

Have you ever visited a site and you are trying to concentrate on the content, but find the audio overwhelming. What did you do? There are a few options. One is turn down the sound on your computer or hopefully, there is a volume control on the site. If you have plenty of content on your site you will be better off not using audio. If you are determined to have audio on your site, make sure there is a volume control or muting available.

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