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Reducing Refunds on Information Products (Ebooks Part II)
Category: HOME BUSINESS
In my last article, I gave you some easy ideas to beef up your PDF ebook. Have you added a Table of Contents and a Resource Guide to your PDF e-books? If so, you are ready to finish adding bulk to your ebook which will increase your customer satisfaction and reduce refunds.
First, make sure that you use 12-point text (Times New Roman is the best choice for large sections of text). Make all pictures and graphics large, so they are easy to read. That’s a valuable service to your readers, one that also adds bulk to your book. Make your information interesting and entertaining by adding graphics, comics, and more. This is an important consideration when designing or developing information products.
“Johnson boxes” are those little boxes which include an important point, separated from the rest of the text for added emphasis. Add them every two or three pages - that will add meat to your document, while cluing your reader in to the important points you are presenting.
Use your e-book to tell the readers about other products you offer. One of the biggest reasons to publish an ebook is to inform your audience about what you have to offer. Add a list of products, complete with clickable links, so your readers can find those products. Three-dimensional cover shots will add visual interest, bulk up your content, and increase sales. It’s easy to do - if you can’t do it, find someone who can.
Finally, provide checklists and cheat sheets for your customers. People eat this stuff up! Any topic that has more than a few steps is better understood with a checklist. Tell your readers what to do and in what order to do them. Cheat sheets are great for technical things. Settings for a software. Settings for a camera. Tips for interviewing someone. Things not to miss when buying a new home. How to convert publisher files to a PDF ebooks. All of these work well with cheat sheets. And your customers will love them!
Are there other tools that could help your readers? Some things to consider include sample forms, spread sheets, contracts, and more. Your customer simply fills in the blanks. These can be important additions when you are writing an ebook.
These simple tips will add meat to your e-book. By adding value to your product, you will have happier customers, healthy sales, and fewer returns. To your customers, it’s all about the value - give ‘em what they want, and your product will be a success.
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