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Make Money With Adwords Cheap Content Network Ads
Category: Affiliate Marketing
If you want to make money with Adwords, you will need to keep up to date with the new strategies that are constantly appearing, as well as keeping pace with the changes that Google makes to its Adwords policies.
In 2007 it was ‘kill your competitors’ with Day Job Killer and then the many and varied spy systems that tracked your competitors’ ads so that you could copy them and blast them out of the water. Some of these systems were on a hugely expensive membership plan.
So there were a lot of advertisers who could not afford those systems or maybe simply did not want to spend all of their time tracking, spying and tweaking in order to cover the cost of their membership. They began to look around for a new direction, and early in 2008 we saw the first hints that marketers were rediscovering something that they had previously considered dead - the content network.
If you have come to Adwords in the last couple of years, you may not know that the search and content networks were once united. Google separated them to give advertisers more control in the days when click fraud was common. Most advertisers immediately (and rightly) turned off the content network for their ads.
However, times have changed and click fraud is no longer a serious problem. Google now shuts down any Adsense account suspected of ‘invalid clicks’. This is bad news for the Adsense site owners who can now be put out of business by any bored visitor who repeatedly clicks on their ads. But for Adwords advertisers, it means that the content network is up for grabs again.
Advantages of advertising on the content network instead of the search network include a cheaper cost per click, and a lot more control. You can actually pick the exact sites that you want your ad to appear on.
The last of these points is vitally important. When you are advertising on the content network, always specify target sites for all of your ads. In fact you should go even further and specify the exact pages of the site where you want your ad to appear.
Just like advertising on the search network, you want to make sure that the people who see your ad are very interested in your product. You don’t want untargeted clicks. So for example if you are promoting an exercise treadmill, you want your ad on a fitness site, but not on pages about weight training.
It is also recommended that you only advertise on sites that have their Adsense ‘above the fold’ - i.e. the ads are visible on screen immediately when the page is opened, without scrolling down. If they are in the ‘hot’ area toward the top left of the screen, that’s even better.
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