« Increase Search Engine Traffic With Free Portal Feeder Software 4 Strategies to Slingshot Your Website Traffic »
How to get your share of the Video Traffic Boom
Category: Website Traffic
In the time it takes you to read this article, over 100 million internet users will have watched some kind of online video, that’s over 100 million page views and video views, mostly highly targeted, so you can imagine the traffic the video boom is driving.
Websites without video are slowly becoming a dying breed. No one can dispute the fact that marketing videos produce traffic and more sales. Video has become the rule rather than the exception and our online success depends to a large extent on the marketing videos we produce and add to our sites.
The new internet, or Web 2.0 as it’s become known, is driven by multimedia. It’s this new multimedia environment that we find ourselves in as internet marketers.
Typically a new marketing campaign would fellow the well trodden PPC path. The cost of clicks in PPC however has risen to the point were campaigns with even double digit CTR’s are no longer profitable, even without taking into account how effective video marketing is at generating traffic.
Don’t get me wrong here. I still use PPC and will continue to drive traffic to my sites using PPC for the foreseeable future. The net is changing though and if we don’t want to go the way of T-Rex, we need to evolve our marketing strategies.
Producing a marketing video isn’t in itself a complicated procedure or one that requires hugely complex and expensive software applications. The various software components required for video production shouldn’t cost more than a few hundred dollars in total.
What can be complicated and leave us open to costly errors is the way we go about marketing our videos. One way is to produce a marketing video for our product or the affiliate product we promote and simply submit this to the various video hosting sites such as Revver, YouTube or Metaface to name just a few.
After we submit our videos to the hosting sites, we can then use the code the sites provide, to embed these videos in our own sites, without requiring any additional conversion. This is a simple process, but not one I would suggest the serious internet marketer uses.
The reason I say this is that the embed codes from the video sites, such as Revver for example, also include embedded videos from other users.
As all video sites categorize the submitted videos, we could well be embedding videos from a competitor in our own website. Not always the best idea, as we end up giving free exposure and advertising to this competitor.
The most effective way is to add our videos to our own websites, using direct conversion to a flash format and adding this flash video to our site. This is where the need for an efficient video converter comes in.
Typically, videos tend to have large files sizes, so much so, that most of the video sites now limit the videos they accept to around 100 MB size and 10 minute length. This 100 MB size, gives a good indication of the amount of information we need to convert.
This video conversion takes time and for most of us, this our computer is fully occupied for this time, meaning we can’t do any of the other tasks our online marketing requires.
One of the most valuable commodities we have as internet marketers is our time. By the same token, Video is now one of the most effective weapons we have in our online arsenal. Combine video with effective use of time and we have a winner.
I’ve seen too many of my fellow marketers invest big money in the latest and most complex video production software and then skimp when it came to the converter. The result ? Great looking videos that nobody ever saw simply because their conversion software wasn’t up to the task.
The top class converters I use cost less than $100. Low quality converters come in at around $70. Does that price difference merit time and frustration? Not for me and neither should it for you.
Get Full Access to This Resource by Becoming a Member
|
|
