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Affiliate Marketing News: What Is It and Where To Find It?
Category: Affiliate Marketing
In the coming days and weeks I will publish a sequence of articles trying to cover all steps to a lucrative business of affiliate marketing. This is the first article and it is intended to explain the idea of affiliate marketing to people who are just starting to look for information on the subject. I will also show some ways to find a product to choose to promote.
This article is not meant for skilled marketers or for people who are familiar with affiliate marketing and with the process of identifying products to promote, as it will discuss only the very basics. Hopefully some of the future articles will cover advanced steps, which even veteran marketers will find beneficial.
Let me begin by answering the question “What is affiliate marketing anyway? I like to compare Affiliate Marketing to the California Gold Rush. The treasures are there and they only need to be discovered. However, to get to the point: if you are an affiliate marketer of a certain product, the merchant or the product publisher will pay you a commission each and every time he or she makes a sale as a result of traffic you have sent to their sale page.
The “product” may be physical - from a bar of soap to a private plane; it may be digital - anything one can instantly download from the Internet: ebooks, software, video courses etc.; and it may be a subscription or a registration to a newsletter or a list. Tens of thousands of companies pay their affiliates a commission for a sale, a registration or a lead.
As I said, the treasures are there, all over the world of affiliate marketing. The question is how one discovers it. It is a fact that many newbies in this field find that their first step - choosing the right product - is the hardest step on the road to successful affiliate marketing.
I will show you a few ways to find it:
1. Have you ever purchased a product online which you really liked? Why not try to become an affiliate? Go to the product’s site or sales letter, click on the “affiliate program” link. You’ll find there all the information you need.
2. Start thinking about your hobbies, things you are interested in, things you have knowledge about. Perhaps you are a member of some forums in which you discuss your passion. This will help you a lot later, in your promotions. Let’s say you like basketball; you know everything about the game, the teams, and the players. Start searching for products that are associated with basketball, find their affiliate programs and start promoting them.
3. Try to think of something that is very popular in the United States, but hasn’t reached Europe yet, register to become an affiliate and start a Google Adwords campaign in France or in Great Britain. And, vice versa. Perhaps you’ve been to Europe and discovered a great product that is not yet known in North America. Contact the production company and start promoting it in the US.
4. Talk to your children and/or other teenagers and try to find out what their newest fads are. Teenagers are great customers.
5. Make a habit of looking at the popular magazines. They usually report on the latest trends and fashionable products.
6. And last but not least: join one of the big Affiliate Program Providers, such as Commission Junction, ClickBank, to name just the biggest ones, but there are more out there which will offer you thousands of products to promote.
See you in a couple of day with Part 2 of the step-by-step plan to successful affiliate marketing.
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