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Affiliate Marketing And How To Manage Your PPC
Category: Affiliate Marketing
How is wealth built using affiliate marketing and pay-per-click? This is done not by just sending on traffic to your affiliates to receive commissions but also by developing your assets while you send traffic to your affiliate partners.
When purchasing ‘clicks’ from Google, proffer some ‘goods’ of your own that is unique and valuable and isn’t generally found in other places. Try to gather contact information from all of your visitor or as many as possible, then send them to your affiliate.
Customarily, if 5 or 6 years produces a ‘custom’, affiliate partners have put out ad banners or link exchanges, paid for ppc traffic and others, and then sent that traffic to the affiliate hoping for sales that he can get commissions from.
We call people who do that “bitslingers.” They buy traffic and get the dollars from it, but nothing else. They add nothing of value to the mix. They’re just brokers of clicks, and little more. Want to be more than just a bitslinger? Build an asset, a customer list you can communicate with again and again.
What offering of value can you list? He are some ideas that I have gathered:
Present an enlightening tutorial.
Offer a webinar on a subject that is compatible with, and flows to the affiliate product/service that you are touting.
Advertise a free e-course related to the affiliate product then offer the affiliate product through it.
Proffer a free guide or reference source available.
Should you have several affiliates offering similar products or services, create a cost and quality analysis and then allow them to pick which one they like.
Create audio recordings on the subject.
Organize a competition.
Supply a piece of software for download.
Most importantly, don’t tell your customers, “Hey, go use my product.” Don’t push it like banshees. First teach them something of value that will help them improve their own sales process.
There was a time when you could run to Google, buy clicks, and send them through your own affiliate link straight to your host’s web site. Successful affiliate hosts loved this, because it meant they could very well dominate their market as almost every Google ad on the page promoted their web site.
Google didn’t see is the same way. These monopolizing set ups fouled up this way of using AdWords and it tarnished Google’s image. So Google took control in early 2005 and now only one ad per display URL per page of adwords sponsored results is allowed.
What this does mean though is that your affiliates can be on that same page of Google results. It also means that you aren’t allowed to push traffic directly to your affiliate host’s website.
Therefore you, if you’re an affiliate for another host, or your affiliates have to create some unique and solid content for the webpage your visitors land on if you want to flourish. With this you have a win/win situation. Your site adds richness to the internet and your visitors add to your client base.
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